[HELLO!]
I’m Canny Cao, a Brand Designer based in Singapore.
[ABOUT ME]
I enjoy exploring the possibilities, connecting unexpected ideas, and figuring out what makes a brand feel like itself. The messy middle is usually where things get interesting.
SKILLSET
Brand Identity
Campaign
Photo Direction
Video Direction
[EXPERIENCES]
Every project is different, but the process stays intentionally straightforward. We figure out what needs solving, agree on what success looks like, then build from there.
[WORK PHASES]
STEP ONE
Say Hello
Send me a message with a little context about your project, what you're looking for, and where you're currently stuck.
STEP TWO
Initial Call
We’ll have a short call to talk through the project, goals, timeline, budget, and anything else that might be useful. No presentation deck required.
STEP THREE
Scope & Direction
Once I understand the project, I’ll put together a proposed scope, timeline, deliverables, and fee. If we’re a good fit, we’re ready to go.
STEP FOUR
Find the Direction
This is where the thinking starts. I’ll explore references, ideas, visual territories, and creative directions before moving into the final design system.
STEP FIVE
Make the Work
Once we agree on a direction, I’ll develop the identity and its applications. Depending on the project, this could include motion, photography, video, 3D, campaigns, or all of the above.
LAST STEP
Refine & Deliver
We’ll review the work together, make the final refinements, and package everything you need to take the brand into the world.
[CONTACT ME]